SEO, Search Engine Optimisation

It's not all black magic and hocus pocus!

Search Engine Optimisation (SEO)

Put simply, SEO is a range of functions that webmaster perform to help your website achieve better results in each of the main search engines.

Using a variety of ethical strategies and Tools (that won't get your site blacklisted), we aim to get your site onto the first page for your chosen keywords or phrases - this means ranking in the top 10 websites - not an easy task!

Keywords & Phrases

Keywords and phrases form the foundation of every good SEO campaign. They are the words people type into search engines to find what they are looking for. Using your site content as a guide, we identify our ideal keywords and phrases, then research the use of these keywords to identify those that are most likely to perform well.

Meta Tags

Metatags are implanted into every web page to inform search engines about the content of that page. Combining metatags with Keywords helps persuade search engines that your your content is relevent for your chosen keywords and phrases, and in turn, this helps to enhance your search engine results.

XML Site Maps

Sitemaps are like Sat Nav for a search engine. We map your site out and submit it to each of the search engines to ensure they are aware if every single page on your site and understand how often they should check each page for new or updated content. This improves their accuracy, allows you to dictate how often they check your site and eliminates the usual delay incurred for search engines to find any new pages.

SEO Copywriting

To achieve good results, the content included on your site must be optimised for use by the search engines. Implanting your chosen keywords and phrases, maintaining unique and varied content and ensuring your content works hand in hand with your metatags will help search engines see your site as relevent to your keywords, which goes on to improve your ranking.
Take a look at our SEO Copywriting service for more information.

Blogging your way to the top

Blogs can also play a big part in how search engines rank your site, If you have a blog, provide valuable content for your visitors and your visitors start to interact with your site, leaving comments and articles, search engines will begin to value your content more than a similar wite without a blog. Good or bad, input from your visitors indicates to a search engine that site must have content of value, is therefore worth reading, which once again improves your ranking.

Backlinks

Back links are links to your sites from other sites and they work a bit like a referral scheme. Search engines look for these links as nobody wants to be associated with a bad site, so if someone agreed to put a link on your site, then your site must be ok, and if their site is on a similar or related subject, then your site must be more than ok. The more backlinks your site has - the higher it will rank.

So there it is, most of the key concepts of SEO outlined in black & white. Much of it is logical and research based, but getting the right combination for your site takes time and the longer we work at it, the better the results will get.
For some, SEO simply won't be worth the expense, but for other's it could make or break your site, so if you're interested, call us for a chat and we'll help you understand if or how SEO can help you.

... we'll work with you to achieve web success